In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a widely respected PR expert who helps businesses establish credibility, achieve top search visibility, and land placements across 900+ media outlets.
A Journey From Retail to Digital PR
Rohde's career path has been far from traditional. After earning a business education from institutions including Michigan Ross, he launched his professional life in retail operations — overseeing large-scale retail operations, leading multiple store locations, and eventually overseeing operations at two national retail companies.
However, Rohde always had the drive to build something of his own. Alongside business partners, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he built operations spanning five states — and sold that business as well. It was during this time that he became captivated by digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde operates 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he offers a comprehensive suite of services built to drive real results for businesses.
His flagship service is press release distribution, publishing content across high-authority publications such as AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde delivers featured article placements on leading publications, SEO and local SEO strategies, strategic link building, and PPC management.
Where PR Meets AI
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He treats press releases as a form of AI prompt engineering — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about their business. This forward-looking methodology positions his clients a distinct advantage in the rapidly evolving digital landscape.
A Renaissance Man of Media and Marketing
Rohde's reach goes far beyond client work alone. He runs a pair of podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series featuring founders and business leaders.
On the speaking circuit, Rohde has presented at notable gatherings around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on numerous podcasts such as The Virtual CMO get more info Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde boasts IMDB credits as a producer, actor, and director — showing his creative range both on screen and off.
Why Businesses Trust Randy Rohde
As he's fond of saying: "Visibility without credibility is a missed opportunity." For businesses looking to build authority, rise in the search results, and lead in the age of AI, Randy Rohde and The News Guy offer a proven path forward.